MGG INSPO REPEAT – Chat with the founder of a political marketing agency

My guest today is Adrienne Pickett, founder of The Guerilla Politic.

Adrienne opened up The Guerrilla Politic in 2017. After graduating from the University of Michigan’s Penny W. Stamps School of Art and Design, she spent more than 15 years in art direction and design, branding products, and creating viral content for some of the biggest brands in the world.

Since founding The Guerrilla Politic, she has helped more than 100 candidates with their marketing and communications and aided several PACs, non-profits, and progressive organizations so they too can achieve their goals and reach new audiences.

“My goal was to create a creative marketing agency driven by data, strategy, and a passion for advancing progressive values,” added Pickett. “We work with political candidates, nonprofits, and non-governmental organizations to raise awareness, attract supporters and make a difference in the lives of the people and communities around us.”

Adrienne shares how she has grown her team from two copywriters and a project manager to a team of 14. We talk about becoming a pro in Excel, setting pricing, co-working spaces, hate mail, helpful resources such as BUILD institute and the Tory Burch Foundation Fellows Program and how she almost went back to a W2 job. All the high and lows that come with building a business. 

🖌️ She’s also an accomplished artist, illustrator, and muralist putting her talents to use in SE Michigan.

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